When the Ford Bronco debuted in 1966, it wasn’t just another utility vehicle—it was the beginning of something entirely new. Designed to compete with the Jeep CJ and International Harvester Scout, the first-generation Bronco helped launch the sport utility vehicle segment long before "SUV" was a household term. With its compact size, rugged build, and go-anywhere attitude, the 1966 Bronco was built to work during the week and play on the weekends.

The 1966 model was the Bronco's very first year, and it introduced a clean, boxy design that was both simple and purposeful. It rode on a unique chassis—not shared with any other Ford vehicle at the time—and featured a short 92-inch wheelbase, making it highly maneuverable off-road. Available in three body styles—a two-door wagon, half-cab pickup, and open-body roadster—the Bronco offered versatility for a wide range of uses.

Under the hood, the standard engine was a 170-cubic-inch inline-six producing 105 horsepower, mated to a 3-speed column-shift manual transmission. Later in the year, a 289-cubic-inch V8 became optional, giving the Bronco a major performance boost. Four-wheel drive came standard across all models, and the Bronco featured a rugged Dana 30 front axle, a solid rear axle, and manually locking hubs—highlighting its serious off-road credentials.

The suspension was another standout feature. Ford used a coil-spring front suspension system instead of leaf springs, which provided a smoother ride and better articulation over rough terrain compared to its competitors. The Bronco wasn’t just a workhorse—it was genuinely enjoyable to drive off the beaten path.

Inside, the cabin was spartan but functional, with a flat metal dashboard, a simple gauge cluster, and vinyl-covered bench seats. Though not luxurious by any means, it was easy to clean, easy to repair, and perfect for the Bronco’s utilitarian nature. Optional equipment included a rear bench seat, heater, AM radio, and even a snowplow package.

The 1966 Ford Bronco was the start of something big. It wasn’t the biggest or most powerful 4x4 of its time, but it struck the perfect balance between utility and everyday drivability. Decades later, the first-gen Bronco remains a beloved icon—celebrated for its simplicity, durability, and unmistakable style.